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Novelas and Social Merchandising

A few days ago we invited The Nature Conservancy to advise the writers, production team and cast of one of our current drama productions, “Corazón Esmeralda,” whose ecological context provides an excellent platform to raise awareness of the audience about the impact that our actions and daily habits have on the environment.

Corporate Social Responsibility During COVID-19

…our personal hygiene products company in Venezuela, identified the opportunity to contribute to COVID-19 prevention by assigning one of its production lines to manufacture hand sanitizer, a product that was not previously among its product offering, but for which regulatory conditions could be met. Our ongoing efforts during this global health emergency lead us to reflect upon, and reaffirm, the responsibility that we all hold as members of the pr…

Hispanic Polling in the Age of Mobile

…n Florida, both are fully aligned with results from other polls serving as validation that mobile polling is a great alternative. 9/5 National & Florida Hispanic Mobile Poll from New Latino Voice Over 200,000 Hispanics have been surveyed across the US. This is an enormous sample size by any poll standard. Consider that the average sample size for a traditional robocall campaign is 1,000. We have polled 200x more at probably the same cost. Impresse…

Change will never be this slow again

I have just finished Hyper Island’s Master Class in NYC. I invited Miguel Dvorak, our COO, for the three day intensive course on digital media. As we are developing a very strong digital strategy at Cisneros I felt that I needed to find a place where I could learn about the bigger idea behind “Digital.”

On Change

There are many advantages to having talent commit long-term.

I’m a Girl, I’m Important Camp in a Box

Every year, 300 girls from Miches attend the Soy niña, soy importante (I’m a Girl, I’m Important) camp. The program encourages and teaches them to design a positive life plan, to build confidence and to empower themselves to make age appropriate decisions such as continuing their studies, preventing untimely pregnancies, and avoiding and escaping situations of violence.

When Tradition Becomes Radical

The topic is Radical Geometry, a show currently at the Royal Academy of Arts in London of our family’s collection of modernist Latin American art.

One Week in Israel is Not Enough, but it Sure is a Good Start

…e hope of gaining insights, we met with leading entrepreneurs running incubators, accelerators, VC funds and university programs and what we found across all fields was extraordinary. Many reasons have been listed to explain the economic success of Israel. Yes, it helps, that the majority of the tech entrepreneurs have military training. Because of this you end up with an older and more mature set of college graduates that bring with them not only…

Pico Duarte

…Sorry, this entry is only available in European Spanish….