At the beginning of NATPE, the annual Conference & Exhibition of the worldwide television community, I had a One-on-One session with Anna Carugati, from World Screen, where we talked about how the Cisneros Group is handling the many opportunities that the new media offers to reach our audiences, focusing on one thing: making TV a social experience.
Earlier this month New York City hosted the large television networks’ Upfronts. These events, which are customarily held during the end of sweeps period, are important advertising sales events held by television network executives, introducing their primetime schedules and new programming to the press and advertisers.
A few days ago we invited The Nature Conservancy to advise the writers, production team and cast of one of our current drama productions, “Corazón Esmeralda,” whose ecological context provides an excellent platform to raise awareness of the audience about the impact that our actions and daily habits have on the environment.
There are leaders we look up to, causes we care about, foundations we support.
…Sorry, this entry is only available in spanish….
I sat down with Romi Bhatia, Executive Director of The Idea Center at Miami Dade College for a conversation about leadership, running a family business and navigating in a post Covid world.
We are excited to announce our latest digital advertising venture with the recent acquisition of Kontextua. The online advertising company, with an already expansive network in Latin America and Spain, will become the newest part of RedMas. Read more about this latest venture…
…n Florida, both are fully aligned with results from other polls serving as validation that mobile polling is a great alternative. 9/5 National & Florida Hispanic Mobile Poll from New Latino Voice Over 200,000 Hispanics have been surveyed across the US. This is an enormous sample size by any poll standard. Consider that the average sample size for a traditional robocall campaign is 1,000. We have polled 200x more at probably the same cost. Impresse…
On Wednesday, April 3, the Colección Patricia Phelps de Cisneros held its launch of the eBook editions of the Conversaciones/Conversations series at the Morgan Library.
I have just finished Hyper Island’s Master Class in NYC. I invited Miguel Dvorak, our COO, for the three day intensive course on digital media. As we are developing a very strong digital strategy at Cisneros I felt that I needed to find a place where I could learn about the bigger idea behind “Digital.”