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Honoring the Legacy of Gustavo Cisneros: Challenges are Our Business – New Book

On December 29, 2023, my father, Gustavo Cisneros, passed away unexpectedly at the age of 78. Many called him a visionary for his ability to see opportunities where others saw none. He embraced risks with relentless curiosity and a rigorous approach, often turning the impossible into reality. But what truly defined my father was his […]

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Notes from the MIPCOM Conference in Cannes

Monday, October 8th marked the beginning of the MIPCOM conference in Cannes, which will wrap up on Friday the 12th. It is encouraging to see the audiovisual industry continuing to be strong, commercial deals being conducted between countries and organizations worldwide, and how the media industry, continues to prove that it does not deserve the stigma of being traditional or outdated.

Rock the Vote Latin Style

This Sunday, October 7th, Venezuela will have presidential elections. Venezuelans living abroad have become active participants in the electoral process. Below are three initiatives that are working towards getting the most voters to the voting polls.

Snapshot of the Brazilian art scene

If you like art, this is the time to go to Brazil. Here is a short guide of how to do it in three days.

Day 1: Visit the Sao Paolo Bienal (https://www.bienal.org.br/). This is the 30th edition of the Bienal, and in sixty years many think that it’s the best one yet.

Cisneros’ Latest Digital Venture – Kontextua

We are excited to announce our latest digital advertising venture with the recent acquisition of Kontextua. The online advertising company, with an already expansive network in Latin America and Spain, will become the newest part of RedMas. Read more about this latest venture…

Ai Weiwei’s, Never Sorry and Vik Muniz’, Wasteland

In preparation for my upcoming trip to Brazil for the Sao Paulo Bienal I wanted to write about two artists whose films I have found to be transformative. Ai Weiwei’s Never Sorry and Vik Muniz’ Wasteland are two films that successfully give you access to the mind of the artist and the world they are trying to change.

E-lite Education – Disrupting the Standard Educational Models

While attending the Internet Cowboys Unconference in Jackson, Wyoming – a gathering of some of the greatest minds in the technology world – I noticed that the evolution of educational models was the hot topic of discussion. I was fascinated to be part of that discussion and what follows are some insights.

Our latest business venture: When the right partner is the ideal partner – Rethinking coupons in LatAm

I am excited to announce our latest business venture: we have partnered with Cuponidad for its launch in Venezuela. Cuponidad will now offer Venezuelan consumers a place to purchase services, products and travel packages at a huge discount. This is just one of what we hope will be many launches throughout Latin America.

Top Latin American Brands by BrandZ

I recently attended the presentation of Top Latin American Brands by the talented Sir Marten Sorrell, Chief Executive of WPP, and the team of Millward Brown.

“Living with and studying good paintings offers greater interest, variety and satisfaction than any other pleasure known to man.” Dr. Albert C. Barnes

While on a business trip to Philadelphia I had the great pleasure to visit the newly reopened Barnes Foundation. What a treat! If you haven’t heard of the Foundation or been for a visit, I highly recommend doing so.

Change will never be this slow again

I have just finished Hyper Island’s Master Class in NYC. I invited Miguel Dvorak, our COO, for the three day intensive course on digital media. As we are developing a very strong digital strategy at Cisneros I felt that I needed to find a place where I could learn about the bigger idea behind “Digital.”