Adsmovil was born out of one of the first attempts Cisneros Interactive took at addressing the growing need to market to Hispanics in the US. Their first mobile campaign ran in 2011 and since then Adsmovil has worked with hundreds of brands to get them closer to this coveted and highly mobile demographic. I invited Andrés […]
The Miss Venezuela 2015 pageant was not only the most watched live show in Latin America, but also served as a successful and strategic campaign to raise awareness on a very important social cause.
As the summer dwindles down and the kids get ready to go back to school, we say good-bye to another wonderful summer and the successful completion of the “Soy Nina, Soy Importante†(SNSI) or “I’m a Girl, I’m Important†summer camp.
During a recent visit to Colombia I was struck not only by the dynamic business environment but by a new and novel initiative; the #SoyCapaz campaign. “I am Capable”.
Como todos los años, el pasado 9 de octubre el certamen de Miss Venezuela sirvió de escenario para la sensibilización ante una causa social.
International Women’s day was established in the nineteenth century as a way of recognizing the role of women during the peak of the global industrialization era. It has also been characterized by a diverse range of ideologies.
A few days ago we invited The Nature Conservancy to advise the writers, production team and cast of one of our current drama productions, “Corazón Esmeralda,†whose ecological context provides an excellent platform to raise awareness of the audience about the impact that our actions and daily habits have on the environment.
While attending the Internet Cowboys Unconference in Jackson, Wyoming – a gathering of some of the greatest minds in the technology world – I noticed that the evolution of educational models was the hot topic of discussion. I was fascinated to be part of that discussion and what follows are some insights.
I have just returned from Washington, DC, where I attended the 2012 Global Philanthropy Forum. The conference was particularly interesting to me since it addressed fields that I am deeply involved in – our foundational work through the Fundación Cisneros, CSR at our companies and my own personal philanthropy.
On April 3rd I was honored by the Henry Street Settlement during its annual gala recognizing people that have contributed to the wellbeing of their community. It was a humbling experience to have been honored by an institution that has done so much for the Hispanic community in New York City.