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Daring To Be Positive: A Commencement Speech by Gustavo Cisneros

…s were not familiar with satellite TV—so instead of expecting consumers to come to us, we had to come to them. We hired salespeople, and arranged demonstrations in busy areas. Sales went through the roof, and this method became the model for other countries in the region. It was a big lesson for me as a businessman. When people tell you “do it this way or fail,” do not accept that. Find the opportunity to make it better. That brings me to the seco…

The first 100 days as CEO

I never thought 100 days would go by so fast. I feel like I hit the ground running and haven’t quite slowed down. Looking back at what we have been able to accomplish, the challenges we have faced and the opportunities that we have identified it’s no wonder I feel like I have been on a long distance race since September.

CES: New Year, New Trends!

Every couple of years I make it over to CES for a two day technology boot camp learning about the new solutions that are available to make our content better

A great way to start the year

El Guaco is the tenth school that we have helped rebuild through the Fundación Tropicalia. Three years ago, as we began the planning work for Tropicalia, a low density, high end, sustainable resort that my family is developing in the area, we realized that there was a lot of work to be done with the community if we wanted it to become an integral part of the project.

Audio Ad

…d entertainment. Radio’s unique characteristics compared to other means of communication, like latecomer television, allowed for music and eloquent discussion to find a place in family homes and in the workplace. Little by little, publicity became part of its daily emissions, jingle advertisements that were just songs created explicitly for the advertiser and their product. It was a way to tell and sing stories in which the product was the protago…

#UnaVidaLibreDeViolencia

Como todos los años, el pasado 9 de octubre el certamen de Miss Venezuela sirvió de escenario para la sensibilización ante una causa social.

Top Latin American Brands by BrandZ

I recently attended the presentation of Top Latin American Brands by the talented Sir Marten Sorrell, Chief Executive of WPP, and the team of Millward Brown.

Notes from the MIPCOM Conference in Cannes

Monday, October 8th marked the beginning of the MIPCOM conference in Cannes, which will wrap up on Friday the 12th. It is encouraging to see the audiovisual industry continuing to be strong, commercial deals being conducted between countries and organizations worldwide, and how the media industry, continues to prove that it does not deserve the stigma of being traditional or outdated.

#HyperIsland @CisnerosMedia

I asked Jonathan Blum, President of Cisneros Media and Hazel Swayne, Creative Director for Hyper Island, to have a conversation